Develop and design a new identity for an existing company’s brand. The purpose is to renew the look and feel of the brand by communicating more clearly what the business is about and appeal to larger markets.


Urban Pantry was chosen because their branding was not consistant. Examples such as using multiple logos, and not having a visual languages across branding. We decided it would be important to use a consistent system within their brand to create recognition. Creating a new logo, colors palette, typography, and updating their web presence. Allowing them to be more competitive in their market, by having consistent messaging and a stronger visual presence.